ABOUT
Hey there! I’m an Art Director with 7 years of agency experience and a recent year in-house. I’ve had the opportunity to work on a variety of projects, especially in fashion, jewelry, and web design. Throughout my journey, I’ve built strong skills in UI web design, branding, graphic design, and visual merchandising.
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I’m all about pushing boundaries and exceeding expectations. With a passion for visual storytelling and a keen eye for detail, I create designs that resonate with audiences and drive business success through creative problem-solving. Let’s connect and see how we can create something together.
Proficient in
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe Aftereffects
Adobe XD
Sketchup
Cinema 4D
Microsoft Office
Front-end Html
Expertise
Campaign
Branding
UI & Web Design
Asset Creation
Art Direction
Packaging Design
Visual Merchandising
Illustration
3D Rendering
Experiences
2011-2014
Student
University of Arts London Camberwell College of Art, UK
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1st Class Honours
Illustration - Graphic Design (BA)
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2015-2017
Graphic Designer &
Visual Merchandiser
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VM Graphics
London, UK
During my time at VM Graphics, I contributed my skills in visual merchandising and store design. I was involved in various aspects, from graphic design and artwork creation to engineering visual merchandise props and project management for retail. I had the privilege of supporting renowned brands such as Chanel Burberry, and Lanvin, collaborating closely with clients to help bring their visions to life and enhance in-store experiences for customers.
2017-2024
Art Director
Hudson Wright Easton
London, UK
At HWE, a leading luxury marketing and branding agency specializing in fashion, jewelry, beauty, and lifestyle brands, I have had the opportunity to showcase my skills in various areas. From art direction and brand identity creation to digital content creation, web and app design, image-making, and client communication, I have played a crucial role in new businesses and refreshing existing brands. With a focus on delivering exceptional results, I have enjoyed collaborating with clients to achieve their marketing and branding objectives.
2024-2025
Art Director
B/Major
Hong Kong
As an Art Director at b/major, a women's shoe brand in Hong Kong specialising in genuine leather, I led a comprehensive rebranding initiative to modernize the brand's image. My daily responsibilities included creating seasonal moodboards for product and model shoots, while executing graphic designing brand collateral and store-front items across both print and web platforms. Over the course of my year in the company, I produced over 250 pieces of engaging social media content, resulting in an increase of 8,000+ followers for the business. My efforts helped reach 1.6 million accounts, with the top eight posts performing at an average of 700 engagement each, significantly enhancing brand visibility and sales.
Working With the Best Clients and Partners
